A wedding is the union of families, hearts, lifestyles, and desires. In both Western and Eastern cultures, there is no more sacred bond than that of husband and wife. Thus, the wedding ceremony is the pinnacle of special events; for many, it is the most extravagant and formal event that they will participate in during their lifetime. The bridal gown is at the heart of this event: it denotes her commitment to purity and sets her apart as the star of the wedding. The bridal gown is not just a dress: it is a symbol.

In the West, wedding gowns have customarily been white or some variant of off-white, such as ivory or eggshell. Dresses in countries such as China, Vietnam and Singapore, are traditionally red, the color of good luck and auspiciousness. Whatever the culture or location, many brides prefer a dress that has been custom made to fit both their bodies and their tastes.

For a traditional, full dress, popular fabrics are double face satin, dutchess satin, silk cotton, silk shantung, silk dupioni, or silk taffeta. For a more form-fitting and curve accentuating gown, silk charmeuse, silk habotai, silk stretch charmeuse, silk double georgette, or silk crepe back satin are often selected. To add a touch of flourish and sheer elegance, silk organza or silk chiffon is typically used. Finally, for the coordinating bridal party attire, bridal satin, silk zibeline, silk cotton, silk taffeta, silk dupioni, or silk crepe back satin are perennial favorites. Polyester has recently emerged as a lower-priced alternative to silk, but polyester wedding dresses tend to lack the supple drape of silk, have difficulties during the dyeing process, and can get extremely hot.